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5 Reasons Why Your Email Marketing Messages Are Trashed (And How to Fix It)

Email marketing is different things to different people. For some, it's an e-list with a thousand email addresses to spam with irrelevant information. But for the few who have done their homework, it might be just twenty or thirty targeted prospects who are most likely to buy your product. Which category do you fall under? A few days ago, Tamara Gielen of 'Be Relevant' - a blog about email marketing best practices - wrote a pretty impressive piece explaining why people do not open email marketing messages. Her research shows that the top 5 reasons for not opening email marketing messages are: they're too frequent the recipient is not interested in your product or service the recipient considers your message to be spam your product or service is irrelevant the recipient doesn't remember signing up for your messages This is … [Read more...]