Get Free Content Marketing Advice

Sign up below and learn how to:

  • grow your online brand with content marketing
  • create valuable content that attracts customers

Sign up

3 Steps to Building Patient Personas for Content Marketing

In content marketing and social media you want to make sure you're engaging with the right people. So for example an OB-GYN practice using Facebook, Twitter, and a blog to bring in more patients should make sure they're engaging with women of child-bearing age within their geographical area. They shouldn't bother having conversations with young men, or people living across the country. If you're marketing this particular practice you'll need to consider the different types of patients to target:¬†pregnant and non-pregnant women; married and single mothers; middle aged women and teen-aged girls and so on. The point is you want to have a crystal-clear understanding of your community in order to have relevant conversations with them, inform, educate and seek their trust. That level of understanding comes from building patient … [Read more...]