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Reviews Matter When Choosing a Doctor or Dentist, Survey Shows

Do online doctor reviews matter? Well, aside from the fact that they can be biased, insignificant or statistically unreliable reviews are growing quite popular, with more patients making important decisions based on what they read. As one patient said, "You have a lot to lose if you choose the wrong doctor." However it's the above weaknesses that cause physicians to take reviews lightly or dismiss them altogether. But a recent survey shows that online reviews matter to patients. The 2013 Local Consumer Review Survey questioned 2,100 local respondents in North America (the U.S. and Canada) to find out how consumers read reviews and how their opinions or behaviour is affected by what they read. Doctor & Dentist Local Searches Increase Local searches for doctors and dentists increased from 27% in 2012 to 35% in … [Read more...]

5 Ways to Handle Complainers, Trolls and other Social Media Blunders

I work with healthcare organizations that are cautiously starting to embrace social media and blogging. I say cautiously because their biggest fear when it comes to social media is the potential for complaints, criticism and negative comments that might hurt their brand's reputation. I tell them that negativity didn't start with social media. Naysayers and complainers will always be there whether or not you use social media. So the question is why should you miss out on leveraging some of most effective marketing tools just because of what someone else might do. Isn't it better to prepare yourself for the inevitable so that in the end you can avoid a social media crisis? Fear of Social Media I had the pleasure of listening to Douglas Karr speak on this very topic at Social Media Marketing World in San Diego last week. His … [Read more...]

6 Ways Doctors Can Influence their Site’s Listing in Search

Google search is the most common way for current and potential patients to find information about your practice. Research shows that less than 10 percent of searchers look beyond the first page of SERP (Search Engine Results Page). That's why it is important that the most valuable content on your website feature on the first page of Google or Bing search results. Content that should appear on the first page of SERP Your Website - This should be the first thing a patient sees because it has everything they need to know about what you practice. Plus you have control over the content you want them to see so that’s an added advantage. Your Bio Pages - Every organization, association, hospital or medical practice that you have an affiliation with should have a biography of your background, experience and current specialties. If … [Read more...]