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How Mayo Clinic Connects with Patients using Content Marketing [Case Study]

It's no secret that healthcare organizations are still wondering how to engage online without getting into trouble. For instance by October 2011 only about 20% of US Hospitals had some kind of social media presence. Some of the most pressing concerns preventing a greater adoption of content and social media marketing in this industry include: Privacy and security issues Professional code of ethics Malpractice liability and other concerns However organizations such as Mayo Clinic are not shying away from online conversations. Instead they are leading the way in developing compelling content created by: physicians and researchers telling stories about their research patient communities sharing their experiences physician specialists discussing patient care, innovations, and new treatments students of Mayo … [Read more...]