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4 Tips for Handling Negative Social Media Comments

When it comes to dealing with negative social media comments, more than half of marketers aren’t sure what to do. Recent research published on eMarketer shows only 45% of marketers currently have an effective strategy to deal with negative social media posts; 23% don’t have any kind of plan; 25% are working on getting a plan; and 8% have a plan that doesn’t work. Remember the old saying—no one plans to fail, they fail to plan. Dealing with negative social media posts can be time-consuming and uncomfortable, particularly if you don’t have a written policy for handling them. Rather than waiting until disgruntled customers or anonymous haters (you should be able to tell them apart!) show up, make a plan for handling those situations even before they arise. Here are 4 things you should do to tackle negative social media … [Read more...]