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6 Tips for Using Content Marketing & Social Media for Any Doctor

Are you a doctor who's interested in learning how content and social media marketing can help grow your practice? For decades doctors were able to get away without investing too much money in advertising or marketing. Then when the Internet changed everything, many of you started to use (and are still using) costly methods of online advertising to market your practices e.g. banner ads. The problem is patients have completely tuned out to some these tactics and developed chronic cases such as banner blindness. According to Pew Research, today’s patients are increasingly turning towards the Internet to find information (not advertisements) about symptoms, treatment and support. That means if you want patients to find you when they go online, you need to be involved in content marketing and social media. And in case you're … [Read more...]