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7 Steps to Measure Content Marketing Success

Measuring content marketing success shouldn't be a vague or ambiguous process. If you're doing it right, then you know that content can produce measurable results. However for many marketers, connecting the dots between content development and pay off can be a little tricky. Too often, business-owners adopt a spagetti approach to content marketing by throwing a bunch of tactics against the wall and hoping that some will stick! In┬áthis curated article from Content Marketing Institute, Roger Parker, explains that the key to success is to keep asking deep questions about your content - Does it engage your market? Does your content support your organization's long-term goals? Do you have an efficient process for selecting and producing topics for your content? His goal is to encourage businesses and self-employed professionals … [Read more...]