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How Providers & Patients Use Social Media [Infographic]

Social media helps bring people together. When it supports conversations that enhance doctor-patient relationships, that's worth writing home about. This week an infographic associated with a survey by Master of Health Administration degrees caught my attention. It illustrates the intersection between healthcare and social media, even the extent to which consumers trust doctors who share information via social media. As expected, most healthcare-related conversations are about a worthy cause, or shared experiences. The infographic also indicates that 16% of conversations are reviews about doctors, treatments and medications, something I talked about in a previous post. It's very interesting to see a state-by-state breakdown, showing how hospitals and other healthcare brands use major social media platforms. For example Facebook … [Read more...]

Why Healthcare Blogging is Better than Social Networking: New Research

Are you wondering how to influence patients and consumers? The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” In fact, blogs rank favorably with consumers for trust, popularity and even influence. Here are some interesting findings from the Technorati report. #1: Blogs Influence Consumers’ Purchasing Decisions The report found that blogs are now the third most influential digital resource (31%) when making overall purchases, behind retail sites (56%) and brand sites (34%). Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions, such as selecting a hospital. Why are blogs so influential? Bloggers tend to be very honest and sincere in their … [Read more...]

New Social Media Opportunities for Healthcare

When a loved one undergoes surgery, family members are often pacing the waiting room or nervously waiting for a phone call, hoping for updates from hospital staff. Imagine being the doctor who posts live updates on Twitter (with the patient's consent of course) from the operating room. The tweets are visible to anyone following the hospital's Twitter feed, but most importantly they're visible to the family waiting to hear how their loved one is doing. Tweeting from the OR, training medical students with video and live chats, receiving real-time feedback from patients on new products or services—these are just a few of the new opportunities that social media is bringing to the healthcare industry. The question is, how will you use social media to take your medical practice or healthcare facility to the next level? Here are some … [Read more...]

Social Media Success Summit 2012: Why Healthcare Employees Should Attend

"We are judged more by how we listen than by what we say," ~ Farris Timimi, Medical Director of Mayo Clinic Center for Social Media Mayo Clinic is probably the best example of 'healthcare doing social media right'. In fact several times a year they hold their own social media boot camps, where they provide intense hands-on training to healthcare employees who are beginners in social media. These boot camps are a wonderful opportunity for healthcare employees to get relevant social media training. They are also proof of Mayo Clinic's industry leadership in social media. But do you wonder where they learn everything that they know about social media? From Social Media Success Summit (SMSS). What is Social Media Success Summit (SMSS) SMSS is a fully online social media conference that will help you master all the social media … [Read more...]

5 Ways to Increase Your Healthcare Website’s Visibility

Are you a medical practitioner, a healthcare provider or healthcare organization? Has your website traffic declined and you're wondering how to reverse the trend? In most cases, your website is the hub of your business. It's where YOU turn leads into prospects and then into customers! These days, consumers want to see relevant content that pulls them in by solving their problems and making their lives easier. Here are some ways you can do that on your healthcare website: #1. Provide useful medical content Start by providing simple solutions to common ailments on your blog. Provide easy instructions that can be easily understood and enable comments so that visitors can ask questions. Never use your blog as a self-promotion tool. You want your visitors to trust you with their problems. This will not happen if you push … [Read more...]

9 Tips to Make Healthcare Content More Compelling

With a few exceptions healthcare websites are plagued by content that is dull, difficult to understand and fuzzy on the value proposition. Online readers don't have time for this. In fact studies show that readers will leave your website within 10 seconds unless your web content communicates a clear value proposition to the user. Compare and contrast Take a look at United Healthcare which provides a clear value proposition. Users get that UHC provides healthcare plans that are simple and easy to understand. In addition consumers can quickly navigate the site for specific links to: various insurance plans employer plans doctors in the network and other healthcare resources UHC's clean and clear site is visually appealing and inviting to visitors.   In contrast look at Assurant health which is poorly … [Read more...]

How Mayo Clinic Connects with Patients using Content Marketing [Case Study]

It's no secret that healthcare organizations are still wondering how to engage online without getting into trouble. For instance by October 2011 only about 20% of US Hospitals had some kind of social media presence. Some of the most pressing concerns preventing a greater adoption of content and social media marketing in this industry include: Privacy and security issues Professional code of ethics Malpractice liability and other concerns However organizations such as Mayo Clinic are not shying away from online conversations. Instead they are leading the way in developing compelling content created by: physicians and researchers telling stories about their research patient communities sharing their experiences physician specialists discussing patient care, innovations, and new treatments students of Mayo … [Read more...]