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New Facebook Insights: What Healthcare Marketers Should Know

Do you have access to the new Facebook Insights? Whether you do or not, it's important to know that Facebook has 'upgraded' the way you analyze your page data. In a sense, this is good news because the new Insights present data in a way that is well organized and easy to understand. Improved Insights Previously you had insights that were a tad bit confusing and not very useful in helping you understand how to manage your page. For example the 'people talking about this' metric - which has now been replaced with a new engagement metric - was not very effective because it wasn't clear what you were supposed to do with that information. In contrast the new Insights feature is clear, user-friendly and self-explanatory. In fact Facebook has provided a pretty helpful tour demonstrating what the new metrics mean. Here is an in-depth … [Read more...]

How to Blog for Patients and Families

One of the common problems that many new physician and healthcare bloggers have is 'shaky blog syndrome'. That means writing the kind of blog post that never gets read or does anything to benefit your organization. If the purpose of your blog is to attract new patients and families here are some things you should include in all your blog posts. #1. It starts with questions In order to have a successful blog you have to help solve your readers' problems by answering their most pressing questions. These would be the typical questions they ask during a routine check up such as, 'How do I know if my cough is serious' or 'How do I know what my blood pressure readings mean.' At first you might hesitate to write about a topic that sounds so basic and familiar to you. But remember that not everyone understands the basics of your … [Read more...]

Why Healthcare Blogging is Better than Social Networking: New Research

Are you wondering how to influence patients and consumers? The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” In fact, blogs rank favorably with consumers for trust, popularity and even influence. Here are some interesting findings from the Technorati report. #1: Blogs Influence Consumers’ Purchasing Decisions The report found that blogs are now the third most influential digital resource (31%) when making overall purchases, behind retail sites (56%) and brand sites (34%). Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions, such as selecting a hospital. Why are blogs so influential? Bloggers tend to be very honest and sincere in their … [Read more...]

5 Reasons Why Doctors Should Not Avoid Twitter

Twitter is a wild and wooly place with few rules, fewer leaders, and little structure - and that's probably why many doctors avoid it.   And yet the number of tweeting doctors around the world is growing at remarkable rates. Those who 'dare to tweet' are finding out that they can accrue more influence, amplify their voices, and extend their reach simply by leveraging this social media platform a few times a day. So here are five reasons why doctors should not avoid Twitter: #1. To Connect with Researchers, Practitioners, Educators Twitter is an incredible space to bump into amazing people that you would otherwise never meet. That includes researchers, other practitioners and educators in your field. Even if you work in an environment where you get to interact with numerous industry experts remember that there are many … [Read more...]