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3 Lessons on Influence Marketing and the Ultimate Inner Circle

Most senior executives are well acquainted with the concept of influence marketing. The idea is to build relationships with a group of people who are able to sway the buying decisions of your target audience. We’ve been conditioned to thinking of influencers as celebrities, public figures, or Twitter profiles with a Klout score of 70. But these are not the people who influence your customers. In fact, when shopping for your products, prospects are more likely to be swayed by their families, friends, and peers – people with whom they have common interests and a trusting relationship. But since most CEO’s don’t have access to this “inner circle,” what other options do they have? #1. Digital Friends Well the good news is that today’s consumer has a whole new set of individuals and brands that make up their inner circle. This is a … [Read more...]