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3 Lessons on Influence Marketing and the Ultimate Inner Circle

Most senior executives are well acquainted with the concept of influence marketing. The idea is to build relationships with a group of people who are able to sway the buying decisions of your target audience. We’ve been conditioned to thinking of influencers as celebrities, public figures, or Twitter profiles with a Klout score of 70. But these are not the people who influence your customers. In fact, when shopping for your products, prospects are more likely to be swayed by their families, friends, and peers – people with whom they have common interests and a trusting relationship. But since most CEO’s don’t have access to this “inner circle,” what other options do they have? #1. Digital Friends Well the good news is that today’s consumer has a whole new set of individuals and brands that make up their inner circle. This is a … [Read more...]

6 Ways Doctors Can Influence their Site’s Listing in Search

Google search is the most common way for current and potential patients to find information about your practice. Research shows that less than 10 percent of searchers look beyond the first page of SERP (Search Engine Results Page). That's why it is important that the most valuable content on your website feature on the first page of Google or Bing search results. Content that should appear on the first page of SERP Your Website - This should be the first thing a patient sees because it has everything they need to know about what you practice. Plus you have control over the content you want them to see so that’s an added advantage. Your Bio Pages - Every organization, association, hospital or medical practice that you have an affiliation with should have a biography of your background, experience and current specialties. If … [Read more...]