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10 Steps for Launching An Epic Healthcare Social Media Campaign

Are you new to healthcare social media marketing and wondering how to get started? For conservative industries such as healthcare, social media use is challenging due to potential engagement risk, and privacy regulations such as HIPPA. But that doesn't mean you should shy away from it. Even large medical institutions like Johns Hopkins are successfully using social media marketing to reach prospective patients and give their brands a more 'human' voice. Image credit: Photobucket Here are 10 steps to launching an epic healthcare social media campaign: #1. Know your audience Don’t make assumptions about your audience or demographics. Your Facebook audience may be different from your Twitter or YouTube audiences. You need to research and study your target audience by developing patient personas. #2. Define content … [Read more...]