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5 Ways to Inspire Patient Relationships with Blog Comments

Have you ever read a healthcare blog that does not allow comments? Did it make you feel inspired to come back and read it again, or share it with your friends? The problem with many corporate healthcare blogs is fear of what people might say. What if they leave a negative comment? What if they say something that violates HIPAA? Can we delete it? They are so anxious about what could go wrong in the comment section of their blog that they either turn all comments off, or create ridiculous roadblocks that discourage readers from commenting e.g. "captcha" or 'log in to comment' features. These features succeed in making their blog look distant and unapproachable but even worse they kill any chance of building and cultivating relationships with future patients. Here are 5 ways to inspire patient relationships with blog comments. #1. … [Read more...]