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5 Reasons Why Concierge Practices Should Blog

Are you a physician or physician group that has recently established a concierge practice? Are you wondering how to market your new practice?   The most challenging part about marketing a new concierge practice, is to sign up enough patients to make it profitable within a relatively short time. If you're like most physicians you're a medical professional at heart, not a marketer. It's not a simple thing for you to switch hats from doctor to business owner. It's even harder with a new practice when there's not much money coming in. Beyond SEO here are 5 reasons why blogging could be your best marketing strategy especially in the early months of your concierge practice: #1. Educate Patients About Concierge Model When you first establish your concierge practice, many people will not understand how this model of medicine … [Read more...]

Great Healthcare Stories Meet These 3 Rules: Do Yours?

Several weeks ago a client asked me to write an educational article about - of all things - Oculoplastic surgery. If you're like me, you'd have been sweating bullets because I'd never heard of the term before nor did I know what it meant. How in the world was I supposed to write an article about something that sounded so completely plastic? But as I started to research the topic, I discovered that this was really quite a fascinating subject. It's a specialized form of eye surgery that corrects terrible injuries, deformities or other problems that involve the eye area. Usually it involves some type of re-construction of the tissue around the eye. But still. The challenge remained. How would I make it interesting enough for people to want to read. Around the same time, I was reading a book called 'Tell … [Read more...]

How to Blog for Patients and Families

One of the common problems that many new physician and healthcare bloggers have is 'shaky blog syndrome'. That means writing the kind of blog post that never gets read or does anything to benefit your organization. If the purpose of your blog is to attract new patients and families here are some things you should include in all your blog posts. #1. It starts with questions In order to have a successful blog you have to help solve your readers' problems by answering their most pressing questions. These would be the typical questions they ask during a routine check up such as, 'How do I know if my cough is serious' or 'How do I know what my blood pressure readings mean.' At first you might hesitate to write about a topic that sounds so basic and familiar to you. But remember that not everyone understands the basics of your … [Read more...]

Healthcare Blogging: 6 Types of Content that People Love

It takes more than just publishing a blog article and sharing it on Facebook to get the comments, shares and page views rolling in. If you think about it, 2 million blog posts are published everyday on the social web. And most of those marketers are using social media to promote their content anyway. So doing the bare minimum likely won't cut it. Knowing what type of content your prospects want to read and share is absolutely necessary. The best way to find out what people want is to ask them. Simply conduct a survey and ask people in your social media networks: "What do you find to be the most valuable content when looking for a potential solution?" Then offer a selection of answers for people to choose from e.g. blog posts, white papers, e-book, webinar, podcast, video, case study, in-person events and so on. Or you … [Read more...]

Healthcare Blogging: How to Build Strong Content Foundations

Healthcare marketers aren't the only ones struggling to create compelling content. A lot of corporate content is centered around stuff that no-one reads such as press releases and product pitches. That's not the kind of content prospects want. Healthcare blogging needs content that entices prospects to subscribe to your email channel because email is where permission-based selling takes place. This is called content to content conversion (more on that later). But how do you create enticing content in the first place?   Build strong foundations My kids love the Katie Woo book series by Fran Manushkin. Katie is a spunky, sassy, stylish school-girl that young readers fall in love with. Her stories are perfect for explaining life changes, family celebrations and growing up. Kids love her because she helps them … [Read more...]

Why Healthcare Blogging is Better than Social Networking: New Research

Are you wondering how to influence patients and consumers? The latest findings from Technorati’s 2013 Digital Influence Report show that “consumers are turning to blogs when looking to make a purchase.” In fact, blogs rank favorably with consumers for trust, popularity and even influence. Here are some interesting findings from the Technorati report. #1: Blogs Influence Consumers’ Purchasing Decisions The report found that blogs are now the third most influential digital resource (31%) when making overall purchases, behind retail sites (56%) and brand sites (34%). Consumers said that blogs rank higher than Twitter for shaping their opinions and higher than Facebook for motivating purchasing decisions, such as selecting a hospital. Why are blogs so influential? Bloggers tend to be very honest and sincere in their … [Read more...]

5 Ways to Inspire Patient Relationships with Blog Comments

Have you ever read a healthcare blog that does not allow comments? Did it make you feel inspired to come back and read it again, or share it with your friends? The problem with many corporate healthcare blogs is fear of what people might say. What if they leave a negative comment? What if they say something that violates HIPAA? Can we delete it? They are so anxious about what could go wrong in the comment section of their blog that they either turn all comments off, or create ridiculous roadblocks that discourage readers from commenting e.g. "captcha" or 'log in to comment' features. These features succeed in making their blog look distant and unapproachable but even worse they kill any chance of building and cultivating relationships with future patients. Here are 5 ways to inspire patient relationships with blog comments. #1. … [Read more...]

4 Reasons Why Your Medical Practice Should Consistently Create Fresh Content

In this digital age that we live in, having a constant stream of fresh ideas in the form of content is key to the survival of your brand. Image Source: Wikimedia, Heavybluesman, under Creative Commons License Medical brands cannot afford to be left behind when it comes to content marketing. In fact a recent Pew Research study indicated that 72% of Internet users said they looked online for health information within the past year. Patients and care givers are looking to online sources including social media and blogs for information about specific diseases, treatments, and procedures as well as to find out more about doctors and health professionals. Content marketing offers tremendous benefits that traditional advertising cannot. Here are four of them. #1. Search Engines Reward Fresh Content Search engines such as Google … [Read more...]

How to Write a Great Healthcare Blog Post in 30 Minutes or Less

Are you a healthcare blogger struggling to write valuable blog posts on a time crunch? Don't let anyone tell you that producing great blog content is a walk in the park - not even for mainstream 'A-list bloggers'. But for healthcare bloggers, producing accurate and valuable blog posts requires an even greater time investment due to industry restrictions (HIPAA), privacy laws and the need for more thorough research. So if you don't have much time to blog here are a few tips for producing a great blog post in 30 minutes or less.   Use Your Doctor The best way to obtain great content with minimum time investment is to interview a physician or other healthcare subject matter expert at your hospital or practice. Start by requesting a 10-minute interview on a specific topic (i.e. a topic in which the doctor is an expert) … [Read more...]