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4 Types of Social Media Policies for Healthcare Institutions

Social media is a disruptive technology. It bears tremendous opportunities but it also disrupts the way people work, comunicate and connect. Danna Vetter, VP of Consumer Strategies at ARAMARK wrote a brilliant piece on titled, "They All Laughed: The Path to Becoming a Social Business." It's about how her own company resisted social media and the path they eventually took to becoming a social business. She explains why people thought it was a laughable idea: The standard - “We can’t open ourselves up to this kind of risk.” The mean - “You’re just trying to manipulate company perception.” The ridiculous – “No one wants to read tweets about hot dogs.” Sound familiar? Clearly healthcare is not the only space where social media has challenged corporate cultures and status quos. In the case of ARAMARK they … [Read more...]