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Millennials, Brands and Digital Content [Infographic]

Jay (not real name) is a 26-year old grad student from Chicago. He is single, is active on Facebook, Twitter and Flavors.me. His favorite websites, newspapers, magazines or TV shows are: The Economist, The Onion, Slate.com, Theoatmeal.com, Xkcd.com and Dexter. Jay has this advice for companies who want to truly reach him and his friends: "Take time to engage with us. Don't just push your message, but listen as well. Social media networks make this very easy for you but they're often misused or underused by companies like yours. Prompt a response, a discussion and relate your company to someone's life. Don't be afraid to step outside your specific product and go for the bigger message to which we can relate and participate." Millennial conusmers a.k.a. digital natives, are fast becoming a very influential group of consumers. Brands … [Read more...]

How Digital Affects Hospital Selection [Research]

Do you wonder how patients select the hospital of their choice? What if you had in-depth insights about factors that influence patients when choosing one hospital over another? That would probably help you make some changes that would help you stand out from other facilities. Digital Journey to Wellness For any patient suffering from an illness, the journey to wellness takes the following path: First the person exhibits some symptoms Then he is diagnosed by a doctor Next he seeks treatment at a health facility Finally after a period of treatment the patient recovers. What does digital have to do with this? In a joint study between Google and Compete Inc., 500 hospital researchers were fielded to understand what role digital plays in the journey to wellness. Here's what they found out: 1. Online Search is … [Read more...]

An Essential Checklist for Creating Valuable Content #cmworld

Are you struggling to create valuable content on your blog? Do you know the 5 key elements that ALL your content should include? One of the most valuable lessons I learned at Content Marketing World (#cmworld) is how to develop a step-by-step checklist for creating valuable content (by Ahava Leibtag). On the left column, it shows your key content objectives and on the right column it shows the elements needed to fulfill that objective. Download the checklist here. But before you start using the checklist, be sure to set the stage so that your chances of success are greater. Personalize it for your organization Use key words, descriptions, and call to actions that are relevant to your specific brand and industry. Get the right people involved You will need to involve all the decision-makers - including a content … [Read more...]