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8 Things Healthcare Should Know Before Launching a Content Marketing Campaign

It's interesting. Healthcare has taken longer than other industries to get into content and social media marketing. In fact to their credit, many healthcare marketers I've talked to are not interested in 'me-too' strategies. They want to know 'the why' of content marketing. Many of them understand the concept though not necessarily the strategy, and they'reĀ asking some really good questions. I strongly believe this is the right way to go. So if you're a healthcare marketer who's feeling the pressure to launch a content marketing campaign just because everyone else has, don't. Content marketing is a long term commitment. And while it is a beneficial strategy used by industry giants such as Johns Hopkins and GE Healthcare, beginners should give themselves enough time to be thorough, and to ask the right questions. Here are … [Read more...]