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5 Things Highly Effective Content Marketers Do Differently

Are you wondering what the best content marketers do differently? Why not take a peek into their habits and practices, to glean insights that could take your own content marketing to the next level? A while back, Content Marketing Institute and MarketingProfs published their latest report, B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America. The report shows two sides of content marketing. On one hand, the industry is still growing and has a long way to go. On the other hand, things are looking up and confidence is growing as many marketers start to get it right! Where Are We Headed? What’s clear from the report is that the most successful B2B marketers are doing more! “More what?” you ask. Well, they’re spending more money, paying more attention to strategy, using more tactics and social media platforms … [Read more...]

6 Tips for Using Content Marketing & Social Media for Any Doctor

Are you a doctor who's interested in learning how content and social media marketing can help grow your practice? For decades doctors were able to get away without investing too much money in advertising or marketing. Then when the Internet changed everything, many of you started to use (and are still using) costly methods of online advertising to market your practices e.g. banner ads. The problem is patients have completely tuned out to some these tactics and developed chronic cases such as banner blindness. According to Pew Research, today’s patients are increasingly turning towards the Internet to find information (not advertisements) about symptoms, treatment and support. That means if you want patients to find you when they go online, you need to be involved in content marketing and social media. And in case you're … [Read more...]

Effective Content Marketing: How to Solve Your Customers Problems

What problems do you solve for your customers? A content marketer's biggest challenge is to solve customers' problems while maximizing the effectiveness of his or her content. Now pay attention because this is important. No matter what you do in life you should be adding value to other people's lives. The way to add value to others is to help them solve their problems or challenges and for that you need to have the mindset of a "problem sniffer".  What does that mean? It means that people (i.e. customers) generally buy pain killers, not vitamins (even when times are hard and the economy is down). In other words people will pay more money to avoid a problem (loss or pain) than they will to gain a benefit. Photo credit: So when you create a product or service that solves problems or fulfills a … [Read more...]

8 Content Marketing Trends for B2B: Research Review

**This article was first posted on Social Media Examiner on December 27th, 2012 Are you wondering if content marketing can help your business? If so, look no further. In this article, I examine a recent study involving 1,416 B2B marketers from North America from the Content Marketing Institute and MarketingProfs. You’ll discover how B2B marketers were leveraging content marketing in 2012 and where their focus will be next year. #1: Producing Enough Content Is Top Challenge In years past, the biggest challenge for content marketers has been creating engaging content. But this trend changed in 2012 with 64% of marketers saying that producing enough content was their number-one challenge. Producing enough content is now the top challenge for content marketers.   It is quite conceivable that this challenge will … [Read more...]

The Difference Between a Blog and a Website

Fresh content! That's the difference. Almost a year ago Jeff Korhan wrote an insightful article explaining the difference between a blog and a website. Based on the number of questions I get about this topic, I think it's a good idea to discuss it here and shed some light on the matter. Those of you who regularly publish content on your blog know the difference. But most business owners who aren't familiar with content marketing don't. "A blog is a digital magazine, so if you're a blogger you're a publisher - no different from a print publisher. The cover of your magazine is the home page - your most recent content." There are also those who think of a website as a digital storefront - a place for offering products and services and so on. Image credit: Shashi Bellamkonda Well, is it an Either-Or situation? Can we have … [Read more...]

4 Ways to Make Your Content More Likeable

Are you struggling to write more likeable content? In case you haven't heard, there's a tremendous need for businesses today to be more approachable, and this usually starts with creating likeable content. Image credit: Shashi Bellamkonda Why is this important? Because for most people, your content (website, blog, social media content, or other print media) is the first point of contact with your business. If they're turned off by what they read, it's unlikely that they'll want to do business with you. However if your content resonates with them on a personal level, chances are they'll like it, subscribe to receive it more frequently, and (possibly) even purchase whatever it is that you're selling. So what should you do to make your content appeal to them? Here are 4 ideas to apply to your written content: #1. Lose … [Read more...]

5 Ways Hospitals Can Use Facebook Timeline for Content Marketing

Many of you have had a chance to play around with Facebook Timeline on your personal profiles. But by March 30th 2012, Facebook will roll out Timeline for business pages as well. Timeline will change the design and layout of business pages and make them look like personal profiles. Here's what they will look like: The new focus will be to make your content more compelling by using visual elements to tell your corporate story i.e. content marketing. Hospitals will have a great opportunity with Timeline to share some of their history, their current activities and perhaps even their vision with their fans by using photos, videos, apps and company milestones. Essentially Timeline will give hospitals (and all brands for that matter) a blank template and a chance to share how their story has been built up over the years. Here … [Read more...]

The Difference Between Content Marketing & Social Media Marketing

There's not a single person I know that doesn't know what social media marketing is. At the very least they understand that it has to do with marketing on the different social networks - Facebook, Google+, Twitter, LinkedIn and most recently Pinterest. But content marketing...what is that?   Is it print publishing, as in magazines? Is it some branch of journalism? Or perhaps the marketing of books? Content marketing is the kind or term that people understand when you describe the kind of work it involves. I recently read an article in which one commentator rendered a rather creative interpretation: "Content marketing is like organising a party in your own house. It's your own real estate and you can party as long as you wish (and decide the music and drinks).  Social media marketing is more like organising a party … [Read more...]

Should Hospitals use Pinterest for Content Marketing?

When Pinterest was first launched in March 2010, it was widely regarded as a feminine space for sharing cute ideas such as recipes, crafts and home decor. Today, it is the highest growth social network on the Internet! And it's not just women who are pinning stuff! Well known brands such as Starbucks, University of Virginia, Dr. Oz, The Bone Marrow Foundation, Bissell and Cancer Services of Greater Baton Rouge are using Pinterest for content marketing. Consider these compelling statistics. Pinterest-ing Stats TechCrunch announced recently that Pinterest hit 11.7 million uniques per month, “crossing the 10 million mark faster than any other standalone site in history.” An average Pinterest user spends 98 minutes per month on the site according to comScore. Remarkable considering the stats for other social giants: 2.5 hours … [Read more...]

How Brands Have Become Publishers

A  lot of people think of content marketing as a 'new thing'. But the fact is content marketing has actually been around for almost a century. Back in 1931 John Deere created 'The Furrow' magazine, to educate farmers on new technology and how it could help them become more successful. This publication is now widely accepted as being the first example of corporate story-telling (content marketing). Today all brands have become publishers and are creating content in one form or another (the barriers to corporate publishing are gone). The only difference between traditional media publishers and non-media publishers is how the money comes in: For a media publishing brand, content is created in order to make money either through direct selling of content (e.g. newspapers and magazines) or advertising sales. But for a non-media … [Read more...]