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Effective Content Marketing: How to Solve Your Customers Problems

What problems do you solve for your customers? A content marketer's biggest challenge is to solve customers' problems while maximizing the effectiveness of his or her content. Now pay attention because this is important. No matter what you do in life you should be adding value to other people's lives. The way to add value to others is to help them solve their problems or challenges and for that you need to have the mindset of a "problem sniffer".  What does that mean? It means that people (i.e. customers) generally buy pain killers, not vitamins (even when times are hard and the economy is down). In other words people will pay more money to avoid a problem (loss or pain) than they will to gain a benefit. Photo credit: http://bit.ly/YP4rxG So when you create a product or service that solves problems or fulfills a … [Read more...]

Content’s Competitive Advantage: Interview with Ann Handley

Do you enjoy hearing how others are leveraging content marketing?  How about experts? Are you interested in learning from their industry knowledge and insights? Sometimes hearing what an expert has to say about a subject is an excellent opportunity to improve your content marketing strategy. I sat down (on Skype) with Ann Handley, CCO of MarketingProfs, co-author of Content Rules, and a key speaker at the upcoming Content Marketing World conference. Ann spoke very persuasively on a variety of topics surrounding content marketing, MarketingProfs, and her new book. Listen to the podcast Download the full transcript Content types and contributors Q. MarketingProfs is one of the leading blogs in the industry. What type of content are you publishing on that platform? A. We publish a daily newsletter of which the … [Read more...]