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Research Reveals Best Social Media Networks for Content Marketers

Which social media networks are most relevant to content marketers right now? Content marketers need to know where (and how) they should focus their efforts for maximum ROI. This article gives you four major research findings from reports tracking trends in social media marketing and the content that works best on each. #1: People Spend More Time on Visual Networks It’s impossible to miss the powerful effect of visual content on the social web. It can significantly enhance a brand’s marketing objectives by generating more customer interest and prompting prospects to take desired actions. As an example of the power of pictures, consider that Tumblr, Pinterest and Instagram each gained over 10 million visitors in 2012, thanks to eye-catching content. Numbers from Statista numbers shared on Mediabistro show that users spend more time … [Read more...]

Brand New Study Reveals What Makes for Effective Content Marketing

A newly released study by Content Marketing Institute and MarketingProfs titled, 'B2B Content Marketing: 2012 Benchmarks, Budgets & Trends' shows that: "40% of marketers consider themselves to be more effective in content marketing than their competitors." According to the report effective marketers spend more money and are more strategic in their approach: #1. They allocate 31% more of their budget on content marketing compared to less effective marketers who only invest 18%. #2. They are 50% more likely to consider the "stage in the buying cycle" when developing content, while less effective marketers tailor their content any way they please. #3. They benefit from significantly more buy-in from senior members of the organization. While content effectiveness is defined by an organization's specific goals, the top content … [Read more...]