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6 Content Curation Tips for Delivering Maximum Value to Your Audience

Do you curate content from other sites on your own blog? If so, you're probably doing it one of two ways. Either you're just posting excerpts (not the whole thing!) of other people's articles and including a link back to the original source (this is actually called content aggregation). Or you're posting excerpts of other people's articles and adding your own commentary to provide additional insights and context to the article (true content curation). The first method offers some value to your audience in the sense that you're doing a lot of the heavy lifting on their behalf thus giving them a quick resource for keeping up to date with relevant content. In exchange they rely on you to point them in the right direction for content on a particular topic(s). See Alltop.com as an example. The second method offers even more … [Read more...]

10 Easy Content Marketing Tips You Can Apply Today!

Content Marketing is all about engaging a well-targeted audience with valuable, helpful and compelling content that solves their problems and persuades them to do business with you. There is a strategic approach to creating valuable content, but assuming you're already doing that, here are 10 easy tips to embellish the content that you are currently producing: Tweak your Email Signature Below your email signature line, attach a link to a helpful & relevant blog post from your website to encourage email recipients to explore your site. Solve problems Focus on the core problem that your business solves. Then put out lots of content, enthusiasm, and ideas about how to solve that problem. (Put content on your blog, other people's blogs i.e. guest blogging, e-books or white papers, webinars, Google Hangouts, audio podcasts … [Read more...]

6 Things I’m expecting from BlogWorld #BWELA

Tomorrow I'll be heading off to BlogWorld L.A. on my second content-related conference this year. This past summer, I was pleased to attend 'Content Marketing World,' the first ever content marketing conference in the U.S. If you were there, or know someone who was, then you already know how impressive and successful that event was. And so it is with very high expectations that I prepare for BlogWorld. Here's what I'm expecting from this event: To learn something new Frankly, this is 'numero uno' on my list. I expect to learn stuff that I don't already know. There's more to blogging than writing a good article. Blogging requires knowledge of the technical processes that make an article more findable, readable, understandable, actionable and sharable. I'm looking forward to discovering more about some of these processes and to … [Read more...]

How to Find the Best Keywords for Your Content Marketing Strategy

Do you find yourself struggling to figure out what keywords to use on your website content or blog? Identifying and using targeted key words helps to create synergy between all your content marketing efforts. It's a great SEO strategy that helps to strengthen your marketing around the keywords you want to rank highly for in search. It also helps to generate coveted back-links to your website or blog. Read full article here. **Article and image from Tech Nick Consulting … [Read more...]

Content Curation Best Practices

The proliferation of the Internet has transformed the way we create, publish and distribute content. Think about the pre-Internet era when companies were at the mercy of content publishers for distribution of content, and where consumers had very few options and meager resources for information gathering. Today, the situation is exactly the opposite. Read the full article here. ** What I have done here - providing information that was created by someone else (while staying focused on my subject area) is a good illustration of content curation. Have you thought about incorporating content curation into your content marketing strategy? Please share your thoughts in the comment box below. … [Read more...]

How to Blog When You Don’t Have Time

Do you wish to blog but find that you have no time to do it? Did you start a blog with good intentions but quickly realized that you just couldn't keep up? If so, then this article is exactly what you need! If you find that you have too much to do and blogging doesn't seem to fit into your hectic schedule, allow me to share some tips (and yes tricks!) that have worked for other insanely busy people (myself included). Here are 5 true, tried and tested techniques to get you back onto a consistent blogging lifestyle. Make a reasonable commitment Look, if you have a crazy schedule, there's no point in adding more 'hectic-ness' to your life or making unreasonable expectations of yourself. You can't blog everyday - that's clearly out of the question. But can you blog once a week? Of course you can, especially when you consider … [Read more...]

Why You Should Publish ‘Other People’s Content’ (part 2 of 2)

As I pointed out in the previous article, curation is about blending your original content with carefully selected third-party content and presenting it in a way that is meaningful and appealing to your audience. It is a much needed service in a world where readers are drowning in information. As Erik Qualman, author of Socialnomics points out, curators are distribution agents for creators helping them to put relevant content in front of the right audience. But don't get me wrong. At some point you must create and publish original content if you want people to take you seriously. That's how thought-leadership is established. In the meantime however, there are real business benefits associated with content curation: Brand visibility: Organizations that are new in the publishing arena may use curated content to quickly 'catch up' and … [Read more...]

Why You Should Publish ‘Other People’s Content’ (part 1 of 2)

Thriving businesses understand that the success of their brand depends as much on the creation of valuable content,  as it does on creating products or services that solve problems. That's because more consumers are relying on additional information or content from trusted sources to make their purchasing decisions. 'Trusted source' content includes opinions of friends, family and peers (as seen on their social media channels), expert blogs, preferred business blogs etc. By taking advantage of the opportunity to create engaging content, winning brands are able to sway consumers in their favor. These brands have taken on the role of 'publisher' - a challenging but necessary enterprise. The problem is that publishing - consistent creation and distribution of content -  is a formidable task. Few brands have the time or the resources to … [Read more...]