Get Free Content Marketing Advice

Sign up below and learn how to:

  • grow your online brand with content marketing
  • create valuable content that attracts customers

Sign up

5 Content Marketing Tips to Reach Dis-Engaged Patients

Here's something you don't hear everyday - 'Patient engagement is actually declining'. According to a study by the Deloitte Center for Health Solutions: One in three healthcare consumers are currently disengaged reporting less need for care, preventative action, interest in patient education resources, and financial preparation; One in two follow a 'passive patient' approach relying on doctors for decisions, preferring standard care, and adhering to treatment; Even those who are 'online and onboard' with innovative health technologies have increased only slightly from 15% in 2008 to 17% in 2012. Not Interested The biggest challenge providers face might be trying to engage patients who aren't necessarily interested in engagement. Think about the online content consumption habits of a 'typical patient': They don't … [Read more...]

7 Consumer Online Trends that Impact Healthcare Marketing: 2013 Research

Are you a healthcare marketer who is interested in consumer online trends? Would you like to know how online health seekers could impact your marketing efforts in 2013? In this article I examine a recent report published by Pew Research, in which 3,014 adults living in the U.S. were surveyed to find out how and why they use the Internet to answer their healthcare questions. Here are 7 of the most interesting findings from the study: #1. 1 in 3 U.S. adults use the Internet to diagnose a medical condition 35% of American adults said they go online specifically to try to figure out what medical condition they or someone else might have. These were referred to in the report as 'online diagnosers.' Based on the information gathered 53% of online diagnosers said they went on to speak with a doctor about what they found … [Read more...]