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9 Social Media Trends that Could Impact Healthcare Marketers

Are you wondering how consumers are using social media? Would you like some insights to help your healthcare business better understand people’s social habits? In this article, I examine a recent report published by Edison Research focused on people’s latest social habits. These findings provide useful insights about consumer behavior and how your healthcare business can respond. Here are 9 of the most interesting findings from the study. #1. Almost 58 million Americans have the 'social habit' A social habit is the tendency to use social media sites several times a day. By mid-2012 the number of Americans with the social habit had risen from 18% in 2011 to 22% (approximately 58 million people). A similar study by NM Incite provides further insight as to why people use social media. 89% do it to keep in touch with friends … [Read more...]