Get Free Content Marketing Advice

Sign up below and learn how to:

  • grow your online brand with content marketing
  • create valuable content that attracts customers

Sign up

Effective Content Marketing: How to Solve Your Customers Problems

What problems do you solve for your customers? A content marketer's biggest challenge is to solve customers' problems while maximizing the effectiveness of his or her content. Now pay attention because this is important. No matter what you do in life you should be adding value to other people's lives. The way to add value to others is to help them solve their problems or challenges and for that you need to have the mindset of a "problem sniffer".  What does that mean? It means that people (i.e. customers) generally buy pain killers, not vitamins (even when times are hard and the economy is down). In other words people will pay more money to avoid a problem (loss or pain) than they will to gain a benefit. Photo credit: http://bit.ly/YP4rxG So when you create a product or service that solves problems or fulfills a … [Read more...]