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6 Tips for Using Content Marketing & Social Media for Any Doctor

Are you a doctor who's interested in learning how content and social media marketing can help grow your practice? For decades doctors were able to get away without investing too much money in advertising or marketing. Then when the Internet changed everything, many of you started to use (and are still using) costly methods of online advertising to market your practices e.g. banner ads. The problem is patients have completely tuned out to some these tactics and developed chronic cases such as banner blindness. According to Pew Research, today’s patients are increasingly turning towards the Internet to find information (not advertisements) about symptoms, treatment and support. That means if you want patients to find you when they go online, you need to be involved in content marketing and social media. And in case you're … [Read more...]

Blogging is Top Focus for Marketers Research Shows

Do you ever wonder what tactics, tools and strategies other social media marketers are using? Regardless of how long you’ve been involved in social media, chances are you have some questions that you’d like answered. Questions such as, “What are the best social management tools?” or “What are the best ways to engage my audience with social media?” These and many more questions were answered in the 2013 Social Media Marketing Industry Report, which surveyed over 3000 marketers with the goal of understandinghow they use social media to grow and promote their businesses. Here are some interesting findings from the survey: #1: Marketers Want Most to Learn About Blogging When asked what social media platform they wanted most to master, 62% of marketers said blogging, putting it in first place slightly ahead of Google+. This … [Read more...]

Effective Content Marketing: How to Solve Your Customers Problems

What problems do you solve for your customers? A content marketer's biggest challenge is to solve customers' problems while maximizing the effectiveness of his or her content. Now pay attention because this is important. No matter what you do in life you should be adding value to other people's lives. The way to add value to others is to help them solve their problems or challenges and for that you need to have the mindset of a "problem sniffer".  What does that mean? It means that people (i.e. customers) generally buy pain killers, not vitamins (even when times are hard and the economy is down). In other words people will pay more money to avoid a problem (loss or pain) than they will to gain a benefit. Photo credit: So when you create a product or service that solves problems or fulfills a … [Read more...]

Why Do You Blog? 4 Motives for Posting a Blog

Happy New Year! Have you made any resolutions? Perhaps this is the year that you will start a blog, or get published? For many writers there are big, audacious goals in the air for 2013. But what drives bloggers to blog? Why do you blog? Is it sheer egoism as George Orwell suggests in his not-so-famous short-form essay, 'Why I write' (public library) or are there other reasons for writing and posting a blog? In this article I examine 4 possible motives for blogging. Where do you see yourself? #1. To influence These days there are blogs for every industry and category. And in some ways, bloggers in these niches have become more influential than the media. Think about it - because audiences are segmented by special interests, culture and life circumstances bloggers are able to target and influence specific groups by giving … [Read more...]

5 Ways to Know it’s Time to Update Your Medical Website

I always tell clients that their website is their "face" to the world and their customer’s window into the business. But once their dream website is built, majority of businesses, medical offices and hospitals tend to forget all about the content.  Many do not give it the attention needed to keep information fresh, interesting and relevant. Here are 5 ways to know when it’s time to update your content to ensure its effectiveness. Loss of Audience Traffic & Low Analytics This is probably the easiest tell all.  If your hosting company provides you with monthly reports, it's easy to tell if your website is attracting new visitors and if the content is engaging. 'Stagnant content' is content that has lost its effectiveness or is not engaging to readers. Google analytics and metrics can also demonstrate how your website … [Read more...]

How to Get Writing Gigs On Twitter

Whether you’re a part-time freelancer, full time web content writer or professional blogger, you’re always looking for new writing opportunities. As a writer, you’re a part of a large community of organizations, fellow curators and social media enthusiasts that need your talents. There are a number of ways to find writing gigs via Twitter, whether for freelance or staffed employment, and I'm willing to bet that you haven't been using them to their full extent: Gig-seeking via Twitter This social media platform, while known for quick interactions and short-worded engagement, is perfect for the gig-seeking writer. “There is a lot of latent value in Twitter as a business network. You’ve just got to know how to approach connections and build engagement in your followers.” – About Me Blurb The first place to start … [Read more...]

Blogging: Top 3 Most Pressing Questions Answered

With the rise in blogging popularity, there is always a new writing technique or blogging standard being preached. But whether you’re blogging for business or for personal reasons, the rules are hardly written in stone. From posting frequency to image usage, it’s all about what works for your site and for your readers. “With a blog, you set the agenda. You write as much or as little as you like, you write as frequently or infrequently as you like, and nobody can tell you what to do.” – Posting Frequency: Daily or Weekly A popular topic of discussion in the blog world is posting frequency. It’s been noted in many cases that there is not one correct answer here. Some blogging professionals believe that posting every single day is a requirement. On the other hand, some suggest that consistently writing 2-3 good posts a … [Read more...]

Compelling Content: How to Create it in 22 Fascinating Ways [Infographic]

Last year I wrote about, "How to Blog when You Don't Have Time." This is one of the pressing challenges that marketers face in regards to creating content. But another challenge - equally daunting - is "What do I blog about?" It's something that practically every writer struggles with. Copyblogger has answered this question in a remarkable way - with an infographic. Here it is, "22 Ways to Create Compelling Content When You Don't Have a Clue." Enjoy! Like this infographic? Get more content marketing tips from Copyblogger. Over to you: What do you think about this infographic - both the visual elements and the ideas it represents? Please leave your comments in the box below. … [Read more...]

21 Dangerous Blogging Mistakes (and How to Fix Them)

Are you struggling to get the results you want from your blog? Successful blogging can be complicated, so you want to make sure you’re doing things right. Writers from Social Media Examiner were asked, “What’s the single biggest mistake bloggers make and why?” Read their answers carefully to see how you can improve your blogging to get the results you want.   Mistake #1 Covering too many topics I believe the single biggest mistake bloggers make is covering too many topics. Many bloggers want to appeal to as wide an audience as possible, so they write about a myriad of topics. The problem with this is that the scope of the blog can become lost and possibly disengage the audience. Defining a few key areas that a blog’s posts will cover can finely hone the content and laser-focus the knowledge and expertise of the … [Read more...]

Should Content Marketers Go on Vacation?

Ask yourself this question: As a content marketer, is there a connection between vacation and creativity...between vacation and clarity of thought? I  think so. As I write this, I'm preparing to head up north to Ithaca for a much needed summer break. But I'm worried about my blog. You see I'm the sole content creator here in my little world. Who will write my blog when I'm gone? Should I stack up several blog posts and automatically schedule them over the next two weeks?  Or should I just give my blog some breathing space? The Vacation Narrative The idea behind vacation is that everyone needs time to slow down, to refresh and re-energize. This is especially true for bloggers and content marketers. Time away from the computer screen allows you to acquire different experiences, to stimulate your imagination, and to support new … [Read more...]