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16 Tools to Turbo Boost Your Blogging Process

Do you blog regularly? Are you looking for tools to make the process easier? Blogging is hard work and it takes a lot of time to do it well. Wouldn’t it be great if you could streamline parts of that process? In this article, you’ll find a list of tools, apps and advice you can use to find your groove and take care of blogging business. #1: Brainstorm Blogging Ideas When you need inspiration for your next blog post, where do you go? You can avoid blogger’s block by trying out these idea-generators to quickly get your creative juices flowing. How to Use Quora to Cook Up Great Content: Adrienne Erin writes a pretty inspiring post about scanning Quora to find popular conversations and using those topics to create blog content. Don’t Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]: Ginny Soskey … [Read more...]

The Difference Between a Blog and a Website

Fresh content! That's the difference. Almost a year ago Jeff Korhan wrote an insightful article explaining the difference between a blog and a website. Based on the number of questions I get about this topic, I think it's a good idea to discuss it here and shed some light on the matter. Those of you who regularly publish content on your blog know the difference. But most business owners who aren't familiar with content marketing don't. "A blog is a digital magazine, so if you're a blogger you're a publisher - no different from a print publisher. The cover of your magazine is the home page - your most recent content." There are also those who think of a website as a digital storefront - a place for offering products and services and so on. Image credit: Shashi Bellamkonda Well, is it an Either-Or situation? Can we have … [Read more...]

Why Your Blog May Be Worth Millions

On Superbowl weekend AOL purchased The Huffington Post blog for $315 million. What they got for their money was: 25 million unique visitors PER DAY Arianna Huffington to lead the new digital-media powerhouse 6000 unpaid bloggers (past notable bloggers include President Obama, Hillary Clinton, Bill Clinton, Diane Sawyer and a long line of celebrities and political heavy-weights) If this doesn't confirm what we've long suspected - that digital assets are the trend for the future, I don't know what does. How does this shape the way we think about business blogs? A business blog (which is where most original content resides) is the single most important digital asset an organization owns. It embodies the idea of content and community - that valuable content attracts and retains a community of brand-believers, prospects and … [Read more...]

Not Blogging? 5 Reasons Why You’re Missing Out

The numerous strategic benefits of business blogging are HUGE, and quite frankly I'd have a tough time trying to scratch that surface in this article. But supposing for one moment that you're one who knows the benefits of blogging, but hasn't got around to doing it. Let me tell you what you're missing. Content Marketing: Content marketing is the use of content to attract and retain customers. It's a trend that's hard to ignore these days, especially since it has relegated the  'hard sell' approaches of yester-year to a very tough and endangered marketing space. Brands that have something interesting to say - something that educates and brings value to the consumer - are saying it through dynamic and versatile content i.e. business blogs, video, slide-share and social-media. Not only do these platforms provide a subtle marketing … [Read more...]

International Freelancers Day: 7 Inspiring Lessons I Learned

This past weekend, I attended the International Freelancers Day Online Conference! I can't say I have ever seen anything quite like it! Featuring 25 influential speakers, the free conference brought together over 1700 freelancers from all over the world! There is no way to summarize the plethora of wisdom that was so freely shared. However, what I would love to share with you are the key nuggets that inspired me and renewed my energy for the freelance lifestyle: Have patience (David Garland, Risetothetop.com) - Anything that's worth the effort takes time - your brand, your blog and your business. Don't give up too quickly. Work relentlessly but give yourself time to try new things, make mistakes, learn from them, and become better! Serving is the new selling (Ann Handley,  MarketingProfs) - Go out of your way for people by freely … [Read more...]