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5 Things Highly Effective Content Marketers Do Differently

Are you wondering what the best content marketers do differently? Why not take a peek into their habits and practices, to glean insights that could take your own content marketing to the next level? A while back, Content Marketing Institute and MarketingProfs published their latest report, B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America. The report shows two sides of content marketing. On one hand, the industry is still growing and has a long way to go. On the other hand, things are looking up and confidence is growing as many marketers start to get it right! Where Are We Headed? What’s clear from the report is that the most successful B2B marketers are doing more! “More what?” you ask. Well, they’re spending more money, paying more attention to strategy, using more tactics and social media platforms … [Read more...]

How Marketers Are Using Social Media in 2013 [Infographic]

It's that time again. Social Media Examiner has recently published their 5th annual Social Media Industry Marketing Report, which shows how B2B and B2C marketers are using social media and their future plans in this space. If you're doing social media for your own business or on behalf of your clients this 43-page report is a must-read, which you can download here. As we did last year, my team has created an infographic to give you a little glimpse of the actual report. Again, this is really just a quick summary and you'll want to read the full-length report for yourself.   Your Turn: Are you surprised by any of these findings? Please share your thoughts in the comment box below. … [Read more...]