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AMA’s Social Media Policy: Minimizing Healthcare’s Engagement Risk

The use of social media and content marketing has exploded in all industries across the U.S. But healthcare has been very cautious in adopting, largely because of unique risks that they face in the area of online communication.   Some of the risks include:  possible violation of patient privacy  possible violations of (Health Insurance Portability and Accountability Act) HIPAA State laws and other legal pitfalls To address these risks and offer tangible solutions, AMA [the American Medical Association] published a policy on physicians' use of social media in 2010. This policy is equally appropriate for hospitals and other healthcare organizations as well. AMA's general recommendation is to 'tread with caution'. AMA's six social media policy suggestions  Physicians should be extremely sensitive to patient … [Read more...]