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Small Business Saturday: November 27th 2010

American Express has launched a nationwide effort to spur business for small merchants on Saturday, November 27th, between Black Friday and Cyber Monday.

American Express is giving 10,000 business owners who sign up, $100 of free Facebook advertising to help build online buzz and drive customers to shop at their businesses on Small Business Saturday.

By entering very little information and clicking a button, you can create a personalized, geo-targeted ad that will run on Facebook leading up to November 27th.

Facebook has also donated $500,000 in Facebook credits for small businesses to use in the future.

So if you’re a small business owner, please consider participating in this program for the following benefits:

  • American Express is also giving a $25 statement credit to 100,000 card members who register their card and use it to shop on Small Business Saturday at any locally-owned, independent small businesses that accept American Express.
  • You can also download online promotional materials and use a number of social media tools to promote your businesses on the inaugural Small Business Saturday.
  • Everyone can spread the word about the day and their favorite businesses by giving a shout-out to their favorite local shops and restaurants via Facebook and Twitter.
  • For every person who ‘likes’ Small Business Saturday on Facebook, American Express is donating $1 up to $500,000 to Girls Inc. to empower young women to be entrepreneurs of tomorrow.

By spreading the word about Small Business Saturday, American Express can help raise awareness about the critical role small businesses play in cities and towns across the country at a time when they need support the most.

Please visit these two sites for your chance to win free Facebook advertising.

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