If you’re active in healthcare social media, you might be familiar with Ed Benett’s Hospital Social Network List.
If you’re not, Ed Benett is a prominent healthcare marketing professional and the Director of Web Strategy at the University of Maryland Medical Center (UMMC). His thought-leadership in the Healthcare Social Media Community has earned him a seat on the Advisory boards of Mayo Clinic Center for Social Media and other recognized institutions.
I myself use his list as a resource to identify and blog about hospitals that are actively and successfully using social media. Thanks to Ed Benett’s list, those of us who are studying the intersection between healthcare and social media can see how things are progressing in this area.
But today I want to talk about using social media to recruit doctors and other medical professionals.
While I do not have access to a list of hospitals using social media for physician recruitment, I’d be willing to bet that it is already happening at least experimentally.
I have no doubt that LinkedIn is a great resource to identify and network with medical professionals and doctors looking for work. However I don’t know how well hospitals are using it as a resource for active recruitment.
As for Facebook and Twitter, I don’t imagine that these platforms have been taken seriously for recruitment purposes. But again, it’s possible that some hospitals are experimenting .
I’d love to hear from thought-leaders in the Healthcare Social Media Community such as Ed Bennett, Andre Blackman, Patricia Anderson, Dr.Howard Luks, Bob Duffy, Jason Boies, JD Mathis and others.
Do you think social media is a viable tool for physician recruitment? Are there legal or ethical considerations? Please share your thoughts in the comment box below. Thank you for your contribution to this conversation.