CONTENT MARKETING EDUCATION
Patricia Redsicker is pleased to provide you with the following educationalÂ content marketing resources. Do let us know what else you would like to see on this resource page.
The idea of â€˜thinking like a publisherâ€™ is no longer as foreign as it was a short time ago. But there is a lot of work that goes into content marketing â€“ from understanding your target audience and researching keywords, to publishing and distributing interesting content that attracts and retains customer interest.
As a result, having an editorial calendar to manage your content marketing process is absolutely essential. In fact next to creating customer profiles (or buyer personas) to match your ideal customers to their content needs, an editorial calendar is perhaps the only other key strategic exercise that significantly impacts your content marketing success.
Stay tuned! More content marketing resources coming up…