While most people love to use social media to connect with their personal and professional networks, very few use all six of the major platforms i.e. Facebook, Google+, Twitter, LinkedIn, YouTube and Pinterest.
It has more to do with social media fatigue than anything else. With a new social platform popping up every time you look over your shoulder, it’s hard enough to take interest let alone find the time or energy to figure out how they work, sign up and get started with more than one or two.
If you’re not sure what the benefits or shortcomings of these channels are, I’ve prepared a comparison chart showing the pros and cons of six major social media platforms. The chart will provide deeper insights for each channelÂ so that you canÂ decide which ones are suitable for your marketing goals.
Over to you: What other positive and negative experiences have you had with these channels? Please share your thoughts in the comment box below.