Who is responsible for the content that your organization creates?
As you and your team begin to appreciate the critical role that digital content plays in your marketing strategy, this question will require an unambiguous answer.
It doesn’t mean that you have to create a separate position to oversee your content production. If you’re a start up or a small business with a restricted budget you may begin by assigning these responsibilities to an existing staff member.
In any case, Joe Pulizzi of Junta42 and founder of Content Marketing Institute has recently completed a very comprehensive job description for the lead story-teller within your brand.
You will see that the job of a Chief Content Officer is challenging but indispensable. If your organization is serious about generating content that establishes industry thought-leadership this is a role that you will want to fill.
You may download this template (PDF and Word versions available) and use it in your organization. Here it is.
Please make it a priority to read it, share it with your team and discuss how you might implement it in your organization.