Gifts are seductive. Especially when there are no strings attached.
Think of the time you lined up behind a hundred people on the first day of spring to pick up your free Italian ice at Rita’s. People will do anything for a free offer if it’s worth their while. Every so often it is important to give your base something exciting to break up the monotony of ‘business-as-usual’.
But be careful! ‘Free’ doesn’t work if it is not useful. Customers want value and it is important to give them something that has meaning, something that will keep them coming back. Customers also want exclusivity. Whatever you’re offering should not be available anywhere else.
“Consumer boredom is the biggest enemy of any promotional campaign; and an intermittent ‘free offer’ breathes new life to old or ongoing products/services campaigns” – The Power of Freebies in Marketing
If you’re not already offering freebies, take some time this summer to brainstorm some ideas that could breathe new life into your business. To start you off, think of offerings that cater to your customers’ ego i.e reputation, comfort, financial success, physical attractiveness etc. There is something that only you can offer your customers, that will keep them pounding at your door! Figure out what that is.