What comes to your mind when the door-bell rings during dinner?
It’s one thing when the phone rings – you can just ignore it! But when the door-bell rings, you know there’s someone standing out there, and he knows you’re in. He saw the car parked in the driveway and decided to show up, unannounced and uninvited, at dinner-time. I’m guessing, you won’t be inviting him in for a bite.
And so I find myself wondering if there is a case for intrusive online advertising? I don’t know why anyone would think that an unsolicited pop-up or fly-by ad would appeal to the browsing prospect. As a matter of fact, that is exactly the type of marketing that would turn me away from the site that I was looking at in the first place!
Now someone clearly put some thought into this annoying marketing technique – not much thought, but some. So I will give them the benefit of the doubt.
Is there a case for intrusive advertising except to totally annihilate a prospect?