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Challenges of Marketing Communications Professionals and How to Fix Them (part 3 of 3)

Marketing communications is  a fast-paced, ever-changing environment that is heavily influenced by innovative technology and new branding concepts.

That’s why it is so important for marketing professionals to keep track of key transitions in the industry and remain proficient in their line of work. One of the challenges that they face is inadequate investment in professional development programs.

Professional Development Programs/Continuous Education:

The objective of these programs is to encourage professionals to expand their knowledge base and stay current on new developments. Challenges to professional development occur due to lack of time and/or resources. Here are some tips to eliminate this problem:

  • Online seminars/webinars: Online courses are becoming increasingly popular because busy marketers do not have time to travel to various locations. Webinars eliminate the time and travel problem because courses are easily available from the comfort and convenience of your own space.
  • Financial resources: While most organizations pay for professional development expenses, small business owners and consultants may not have the money to cover the cost. Taking advantage of early-bird discounts and sponsorships is a key option.
  • Local networking events sponsored by the SBDC are an excellent source of additional professional training. Their mission – to help small businesses to succeed – allows for further educational and coaching resources to be directed to disadvantaged or struggling organizations.
  • Reward system: Professional organizations may encourage their marketing staff to attend classes by offering a reward (raise, bonus or other incentive) for certifications earned.

Let’s face it. There is no shortage of useful programs out there. Training firms and Google have invested heavily in professional courses many of which are freely available on the internet. Even with the recession, there are many opportunities for self-improvement. Remember if you don’t stay up-to-date, or even ahead of everyone else, you’ll be less effective and always trying to catch up with current trends in your field.

How have you overcome some of your professional development challenges?

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