Are you starting a new blog? Or perhaps you’ve been blogging for a while. How do you ensure that you deliver a consistent customer experience through the content that you provide?
Here are some quick tips to create consistency on your blog.
Define your audience
Who is your target audience? You can’t develop a consistent theme on your blog if you don’t have a crystal clear idea who you’re trying to reach.
Much as you might think that your content is relevant to everyone, not everyone will read your blog. So go ahead and define (be as specific as possible) your ideal reader e.g. ‘middle-income, stay-at-home moms with young children’. That way you will be able to provide them with content that is relevant to their situation.
Decide on a direction for your blog
What areas do you want to cover? What kind of content will you provide from week to week? If you create a list of topics to write about in advance, then you will be able to optimize your writing time and avoid unintentionally duplicating content.
Start by creating an editorial calendar to help you map out broad topics that you can then break down into subtopics. This is a great way to develop a writing plan.
Have a back-up plan
Time has a way of getting away from us all with life’s unexpected daily bobbles. Have some pre-written gems on standby to make up for times when you don’t have time to blog. Think about content curation, inviting guest-bloggers or re-cycling your content.
Set a schedule for writing
Set aside a specific time each day or week and stick to it. Before you know it, you’ll create a habit of producing solid content.
Then gradually start adding writing time during those ‘extra moments’ when you find yourself twiddling your thumbs with boredom e.g. waiting at the doctor’s office, in the train on your way to work etc.). The extra writing time will allow you to get ahead of schedule and still maintain the focus of your blog.
Post on a regular basis
Stick with a regular posting time (once a week, twice a week, or three times a week). Readers need to see consistency in your blog before they can commit to giving you their precious time.
Post content for your audience, not for you
Provide valuable content that is relevant to your readers. Make sure that the topics you discuss are based on what your audience needs to solve their problems. Unless you’re a food expert or a personal chef, then your blog shouldn’t discuss last night’s dinner preparation.
Respond to your readers
Respond to readers on your blog. If they take the time to comment or suggest a topic for you, it is certainly worth your time to thank them and reply to their statements. Feedback from your readers is a great source of content ideas.
Check your work
Finally check the spelling, grammar, and the facts of your content (or better yet – have someone else proof-read it for you!). Poor grammar will turn away readers from your blog fast! If you are using information from a fellow blogger, give them credit. In turn, they will do the same for you.
Developing a consistent customer experience on your blog is one of the most important goals to keep in mind. Readers want to know what to expect from your blog so that they can evaluate whether it will add value to their lives or not. Consistency gives them assurance that they will find what they’re looking for. Don’t disappoint them!
Over to you: Have you tried any of these tips? What other tips can you add onto this list? Please share in the comment box below.