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How to build a Content Strategy for Online Healthcare Communities

Did you know that health-related research is among the top three online activities worldwide?

In the United States alone, more than 100 million Americans per year will visit health-related sites such, and CNN Health, among thousands of others.

Within the massive ecosystem of health-related content websites, community-based sites are critical sources of trusted information for patients and caregivers. They offer a single spot for multiple stakeholders — including marketers — to interact with and contribute content to the community. And that’s where marketers need to get smart.

Patient Life Cycles

So how should marketers approach a content strategy for an online health care community and ensure that content is credible, relevant, and supportive of the organization’s objectives?

Andy McCartney offers a couple of ideas over at the Content Marketing Institute blog. Go here to read the full story.

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