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How to build a Content Strategy for Online Healthcare Communities

Did you know that health-related research is among the top three online activities worldwide?

In the United States alone, more than 100 million Americans per year will visit health-related sites such, and CNN Health, among thousands of others.

Within the massive ecosystem of health-related content websites, community-based sites are critical sources of trusted information for patients and caregivers. They offer a single spot for multiple stakeholders — including marketers — to interact with and contribute content to the community. And that’s where marketers need to get smart.

Patient Life Cycles

So how should marketers approach a content strategy for an online health care community and ensure that content is credible, relevant, and supportive of the organization’s objectives?

Andy McCartney offers a couple of ideas over at the Content Marketing Institute blog. Go here to read the full story.

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  1. […] If your product does not generate excitement, create content that showcases your readers’ lifestyles, interests and passions instead. Focus your content on the consumer rather than the product and encourage conversations that resonate with your community. […]

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