Did you know that health-related research is among the top three online activities worldwide?
Within the massive ecosystem of health-related content websites, community-based sites are critical sources of trusted information for patients and caregivers. They offer a single spot for multiple stakeholders — including marketers — to interact with and contribute content to the community. And that’s where marketers need to get smart.
So how should marketers approach a content strategy for an online health care community and ensure that content is credible, relevant, and supportive of the organization’s objectives?
Andy McCartney offers a couple of ideas over at the Content Marketing Institute blog. Go here to read the full story.