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How to Avoid A Social Media Crisis [Infographic]

Social media crises are on the rise.

Ever since United Airlines broke Dave Carroll’s guitar in July 2009, thousands of companies whose negative actions were amplified by social media have paid the price in terms of public humiliation, loss of good reputation and in some cases financial loss.

According to Jeremiah Owyang’s, Social Business Readiness Report  (August 2011) 76% of these crises could have been avoided or diminished if only companies made some internal investment in social media planning and preparedness.

To learn from where others have failed, he suggests that companies should follow the Social Business Hierarchy of Needs. This infographic captures the most salient points of his case. Download the full report by clicking on this link.

 

Avoid a social media crisis by climbing the social business hierarchy of needs

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Over to you: What is your organization doing to prepare and plan for a potential social media crisis?

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Comments

  1. Marie-Louise Wagner-van Rhijn says:

    Thanks for this infographic, Patricia. I was doing some research for a presentation I will be holding in a few weeks, about the advantages and risks of Social Media, and I will be referring to your infograph to support my case that if you have a plan in place, even a crisis can turn out to be a good thing.

    • predsicker says:

      Good stuff Marie – so glad you found this content useful. Please share away and all the best with your presentation!!

Trackbacks

  1. […] How to Avoid a Social Media Crisis (Infographic) […]

  2. […] media policies at medical schools can provide sound guidelines for students to adopt, while also preventing or reducing future crises from […]

  3. […] How to Avoid a Social Media Crisis, by Patricia Redsicker […]

  4. […] As long as you’re using social media you should have a HIPAA-compliant social media policy that’s been reviewed and approved by your legal department. The policy should also include a section on crisis preparedness. Keep in mind that social media can be unpredictable and risky particularly when there are many users representing the brand. Therefore you should always be prepared in case something goes wrong. Here’s an infographic for developing a social media crisis plan. […]

  5. […] So the question is why should you miss out on leveraging some of most effective marketing tools just because of what someone else might do. Isn’t it better to prepare yourself for the inevitable so that in the end you can avoid a social media crisis? […]

  6. […] Chances are you will experience both negative and positive social media feedback in the lifetime of your brand. But this is to be expected. No one brand is loved by absolutely every one. The benefits of using social media marketing to promote your company far outweigh the risks. Rather than ditching social media altogether, a more practical approach is to plan ahead and set up policies that prepare for a potential social media crisis. […]

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