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How Social Media Is Used for Breast Cancer Awareness

Social media provides tremendous opportunities for inexpensive word-of-mouth marketing thus allowing non-profit organizations to reach out to more people than ever before.

With regard to breast cancer awareness campaigns, some organizations using social media to spread the word include Susan G. Komen, The Breast Cancer Site, The American Cancer Society, and countless foundations and private hospitals.

Susan G Komen for the Cure Facebook Page

Susan G Komen for the Cure is one of the most effective Facebook campaigns against breast cancer

Spreading the Word with Social Media


The popular Twitter mobile app went pink in support of breast cancer awareness in October 2011. They even offered a special pink version of their app to users who purchased TweetCast PINK and donated 50% of the proceeds to the campaign.

General Electric

In September 2011 General Electric (GE) created the HealthyImagination Challenge to identify and accelerate ideas to advance breast cancer early detection and diagnostics, and ultimately help save lives affected by breast cancer.

As part of the campaign, GE is on Facebook, Twitter, YouTube as well as their own ‘Healthy Outlook Blog’ actively engaging online communities in spreading the word. In this YouTube video for instance, six GE employees share their stories about surviving breast cancer. Take a look:

Through these social initiatives GE is also providing screening to women who do not have access to such services.

Estee Lauder

Global cosmetic company, Estee Lauder dedicated part of their website to educating people on healthy living and breast cancer prevention, in addition to the latest breast cancer news and updates. Estee Lauder also dedicated an entire Facebook fan page to breast cancer awareness.

Other Successful Breast Cancer Campaigns

In 2010, the YouTube “Pink Glove Dance” video done by the Providence St. Vincent Medical Center in Oregon proved to be a compelling content marketing study and an online sensation. The dance was meant to raise awareness for early detection and to encourage those in the fight against breast cancer.

With over 1.8 million hits on YouTube, this campaign was so successful that Medline, the Chicago-area company that made the pink gloves and produced the video, decided to create a sequel—involving more than 4,000 healthcare workers and breast cancer survivors.

Key Takeaway

There’s no denying that the effects of successful social media campaigning for breast cancer have led to more awareness about the disease. Both Susan G. Komen for the Cure and The American Cancer Society have stated that they received a significant increase of Facebook fans and inquires for more information about the disease.

Social media has proved to be a powerful tool for word-of-mouth marketing in the non-profit sector.

Over to you: What social media campaigns for breast cancer awareness have caught your attention?



  1. You’ve hit upon the greatest value of social media here, spreading your message and awareness of your brand/organization. We can discuss ROI and what types of content to produce until we’re blue in the face, but social media platforms allow you to project your message, if nothing else.

    Good stuff here. 🙂

    Jason Boies
    Radian6 Community Team

    • predsicker says:

      Hi Jason, Thanks so much for your comment.

      Your conclusion is spot on and I agree with you completely. The message or idea being spread via social media is what changes people, societies and situations. Other aspects (while important for branding and bottom line tactics) are in-ward looking with absolutely no impact on the fabric of society.

      That’s why I love to read your blog at radian6 because you focus on the conversations that are important to online communities. And what a difference that makes!


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