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How Small Businesses Can Use Social Media to Achieve Big Business Goals

What are your business goals for 2012?

How do you plan on using social media to increase your chances of success?

Much has been said about big companies such as Starbucks and Intel, and how they harness social media to drive massive traffic to their sites and subsequently generate enormous sales.

But when small business owners are asked about social media, most of them have no idea how to use it in a practical way that can impact their business goals.

Social media is word-of-mouth marketing

Not knowing how to leverage social media to achieve business goals is a huge problem for small businesses, since they typically get most of their customers through word-of-mouth referrals.

What they probably don’t realize is that social media is essentially, word-of-mouth marketing. The only difference is that those customer conversations that used to happen in person have moved to the Internet where they are easily enabled by social media.

Savvy entrepreneurs get this.

Take Curtis Kimball for example. In the Mission district of San Francisco where he is known as the Crème Brulee Man, Curtis uses Twitter to advertise his daily specials, ‘secret menus’ and specific locations where his cart will be parked.

How small businesses use Twitter to sell their products

Curtis who says he has no marketing budget, currently has more than 20,000 followers, many of who literally follow him around from neighborhood to neighborhood to get a taste of his delicious custard treats.

Then there’s Umi Sushi Restaurant also in San Francisco.  They tweet about their fresh fish with colorful, hunger-inducing descriptions that pull customers off their couches and into their store.

Twitter great for small business marketing

According to co-owner Shamus Booth, they receive an average of five new customers a night from Twitter!

What about you? What if you could get even five new clients a week! How would that impact your business and even your lifestyle?

Identify your goals

If you’re a small business owner or a professional marketer working for a small company, some of your 2012 goals might be to:

  • Increase exposure for your brand
  • Find the right audience and engage them in the most effective way
  • Obtain quality business leads
  • Increase traffic to your website
  • Reduce your marketing costs
  • Convert your social media activities into sales

If that sounds like you, then you should consider attending Small Business Success Summit 2012.

What is it about?

Small Business Success Summit is a brand new online event brought to you by Social Media Examiner and designed exclusively for smaller brands with the intention of teaching them how to use social media to achieve big business goals.

The summit will take place during the month of February 2012. When you attend the summit you will learn:

  • The best and newest ways to market your small business with Facebook, Google+, blogging, LinkedIn, Twitter and video marketing
  • How to create a smart social media marketing plan
  • How to sell your products and services with social media
  • How to creatively grow and engage a loyal social media following
  • How to integrate social media with your other marketing efforts
  • How to track and measure your social media ROI
  • How other small businesses execute successful social media campaigns
  • And much more.

Social media lessons from small business experts

All the speakers are themselves small business owners who are deeply entrenched in social media marketing. They include:

  • John Jantsch from Duct Tape Marketing
  • Anita Campbell of SmallBizTrends
  • Jesse Stay, author of Google Plus for Dummies
  • Hollis Thomases, author of Twitter Marketing An Hour a Day
  • Michael Stelzner, founder of Social Media Examiner
  • David Siteman Garland of The Rise to the
  • Joe Pulizzi, founder of Content Marketing Institute
  • Brian Clark, founder of Copyblogger
  • Ramon Ray of Small biz
  • Lee Oden, founder of Top Rank Online Marketing Blog
  • Amy Porterfield, co-author of Facebook Marketing All-In-One for Dummies
  • Ed Gandia, co-founder of International Freelancers Academy,
  • Marcus Sheridan, founder of The Sales Lion
  • And many others.

Sample classes

The sessions are carefully customized for small business owners. Here’s a sample of some of the sessions you’ll be able to attend:

  • Putting social to work: How to rapidly grow your fans, your prestige and your small business
  • From social to sales: 4 steps for growing your small business revenue
  • Getting past start: How to move your social media marketing into motion
  • How small businesses are growing with Facebook (case study)
  • How to develop a raving small business fan page for your brand
  • 10+ Google Tips for every small business owner
  • Mastering LinkedIn for small business success
  • Building your small business with blogs

Because this is a fully on-line conference, you don’t have to worry about missing a session. If something comes up and you’re not able to attend, transcripts and recordings will be provided for free on the same night!

Justify your expense

Are you worried about getting funds to pay for the summit? It’s a valid concern.

Being a small business you want to make sure that the investment is worth your while. As you ponder over your decision, keep in mind that:

  • Tickets are currently on sale for 50% off until Friday, November 18th. Click here for more details.
  • If you land just one or two customers as a result of attending the summit, it will have paid for itself.
  • You really can’t afford not to give social media a chance to grow your business – As you saw in the two examples, social media is where your potential clients are located and you want to make sure that they’re aware of and connected to your business.
  • The convenience and affordability cannot even compare to a typical convention.
  • There will be plenty of networking opportunities via Twitter and LinkedIn – you will have access to thousands of people who are expected to attend.
  • Even if you don’t need the summit for yourself, it would make a very special Christmas gift for a friend, son or daughter who just started a business, or who is in business but not familiar with social media marketing.

Over to you

So now that you know what’s at stake for your business are you ready to take the next step?  Will you make the right decision to move your small business forward in 2012?



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