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How Marketers Are Using Social Media for Business in 2012 [Infographic]

Every year, Michael Stelzner and the diligent folks at Social Media Examiner prepare a social media marketing industry report that shows how marketers are using social media to promote their businesses.

If you’re doing social media for yourself or for clients, this 42-page report is one that you absolutely need to download and study.

You will want to examine all the research and charts and discover some of the ‘not-so-obvious’ findings that are contained in the report.

I created an infographic to give you a little glimpse of the actual report. Remember, this is just a tiny sliver of the valuable information contained in the report so do yourself a big favor and go to Social Media Examiner to download the real thing!


The 2012 Social Media Marketing Industry Report

The 2012 Social Media Marketing Industry Report from Social Media Examiner

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Over to you: Are you surprised by these key findings? Be sure to download the report at Social Media

**P.S. As tomorrow is Good Friday we will be out of the office and will not be publishing our usual Friday post. We apologize for any inconvenience caused.


  1. Nice work on the infographic, Patricia!

  2. Love your crisp, clear [Infographic] Patricia- Social Media Examiner truly sets the bar on sharing amazing content that assists online marketers to strengthen their platform and reach on all social media platforms. Thanks!

    • Anonymous says:

      Thanks so much for stopping by Keri!

      Yes I agree – SME is doing a great job and I was happy to develop this infographic as an illustration of what they’re doing to strengthen the market! Thanks for reading my blog 🙂

  3. I’m not surprised that ROI and targeting are key ares that online marketers want to continue to measure. I think web and marketing analytics are key areas that are going to be areas of huge growth in the near future.

    Thanks for creating this Patricia. I’ll post this to Pinterest. – One social media site not mentioned, but it really on the rise.

    • Anonymous says:

      Thanks for your valuable feedback Patina!

      I didn’t put it in the infographic, but Pinterest is given quite a bit of coverage in the actual report – so you’ll probably want to take a look at the actual stats. for that. And again, thank you for sharing my infographic on Pinterest – I’m really loving that site 🙂

  4. Great infographic and thanks for the link to the full report. I’ve shared this infographic on my blog as well with much credit to you!

  5. Quite useful information.

  6. great job….

  7. bob fortier says:

    nice graphic!

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