Facebook’s bold list of changes, announced Thursday, will put more pressure on content marketers to come up with great content and to integrate themselves further into consumers’ lives.
The big loser? The “Like,” which will have a smaller role in marketing, industry analysts say.
This is good news for brands who’ve heard time and time again that they need to think and act like publishers.
Now, brands with small Facebook fan pages (smaller fan base) will have the same opportunity as big Facebook brands to prove their relevance through interesting content. Read full article here.