As a mom of a child with developmental and speech/language delays, I am constantly online researching his condition, looking for new educational tips, and to find out why this happened in the first place.
In my search, I have come across sites that were informative and helpful, and some that were a complete waste of time.
Digital moms like me are starving for relevant information to help us deal with the challenges our kids are facing. And that’s why more of us are turning to social media not only to find support from other moms, but also to find physicians and resources that will answer our most pressing questions.
According to BabyCenter:
- 86% of moms make health decisions for the family.
- 2 out of 3 moms research online before or after a pediatricians visit.
- 40% have downloaded health and wellness apps on their smartphones.
- 82% of moms go online for a second opinion
According to Emarketer’s projections of Women in the Labor Force report for the Bureau of Labor Statistics:
- 95% of moms overall are Internet users.
- 76% of moms are social network users.
5 Types of Moms
MWW Group, one of the top ten global independent public relations firms, conducted a survey in March that asked more than 1,000 moms of different ages and socio-demographic backgrounds about their use of and interaction with social and digital media. Here’s what they discovered:
This is the youngest (average age is 33) and most connected group. They use social media to connect with friends and pop culture, are influenced by celebrities, and prefer mobile devices as their primary tool for staying connected.
#2. Urban Originals
This is the smallest and most influential group (average age 35). This group lives in urban areas, view themselves as influencers, frequently share opinions, and interact heavily on social media. 90% of content generated by moms is created by this segment. 100% post product reviews and 85% tweet regularly. This group are the biggest influencers to other moms when it comes to social media trends and parenting.
#3. Practical Adopters
These are mostly working moms (average age 45). They use digital technology to balance professional and personal lives and to manage their families. These moms are not as worried about trends due to their busy lives and are second generation adopters of social media. This group refers to “Urban Original” and “Mobilizers” to learn new trends.
#4. Casual Connectors
They have the lowest average income (average age of 47). This group’s main purpose for using digital technology is to connect with close family and friends, particularly their children, and are influenced most by the other four groups. They prefer simple technology and have the lowest percentage of smartphone adoption.
This group (average age 34) prefers to browse and consume content rather than create it themselves, and more than half of them are full-time homemakers. They also tend to be highly visual and entertainment-focused.
Moms of all ages and backgrounds are increasingly using social media and digital technologies to discuss the health issues that affect their children.
They’re using various platforms to support one another, to create and share content, to research, to find doctors and to educate themselves. Clearly social media has turned out to be an extremely relevant space for digital moms to tackle their common challenges.
Over to you: Are you a digital mom? How are you using social media to solve your child’s health problems