It occurred to me as I was exercising this morning, that many of us do what we do for the wrong reasons.
Some of those ‘wrong’ reasons might be; to be better than someone else; to gain recognition; to become the ‘go-to’ person and so on.
The problem with that is there are a ton of laborious rules, strenuous ‘best practices’ and unyielding standards that come with that territory.
If you read Joe Pulizzi’s 42 Content Marketing Commandments you might recall #35, which is: “There are no shortcuts to great content marketing; it takes a lot of elbow grease”.
Isn’t that the truth.
Frequent blogging, SEO ‘best practices’, copywriting principles, Facebook rules of engagement, and so on. After a while it get’s to be very laborious. And excessive, unbalanced labor takes the enjoyment out of your work.
So here’s an alternative approach.
What if you pursued enjoyment instead of Google Rank? What if you killed your obsession with SEO, or your Klout score or your Facebook Edgerank?
Why don’t you start enjoying what you do and let the chips fall where they may?
What do you think? Is it that simple or am I missing something here? Please share your thoughts in the comment box below.
Image credit: Shashi Bellamkonda