There are really only two reasons to use Facebook for Business:
- To attract
- To convert
Attraction means bringing more readers to your page and increasing awareness about your brand by providing content worth sharing. If this is your goal, then the measure of success will be the number of shares, comments, tweets and traffic to your page.
Conversion means bringing more subscribers and sales to your organization. If this is your goal, then the measure of success will be the number of subscribers, prospects and sales that result from your Facebook content.
(By the way, you can have very high conversion rates even if you have few Facebook fans. Conversely, it is possible to have thousands of excited fans who eagerly share your content but who are not ready to purchase your product).
Knowing what you want from a Facebook fan page will help you to figure out what strategy to create in order to meet your goals.
A fan page is a commitment. Don’t create a fan page just because everybody else is doing it. Like your off-line marketing plan, you’ll want to create a Facebook Marketing strategy to make sure that you get what you want from your efforts.
So if you’re thinking about creating a Facebook fan page, start with the end in mind! Ask yourself, “Why do I want a fan page?” Once you have answered that question, you can start to document a strategy that will work for you.
If you need help creating your Facebook Marketing strategy, contact WordView Editing – email@example.com