With over 72 million blogs on WordPress and 42.7 million on Tumblr, it’s safe to say everyone is blogging these days.
If you haven’t already started, consider a blog as a means of publishing your own work. Remember too that blogging is also a great way to market your skills or professional work on the web.
**Image credit: David Armano
Sure, starting your own blog may seem intimidating, but it’s really a matter of three easy steps. Once you’ve completed those, all that’s left is the writing.
Step 1: Deciding What to Write About
The number one excuse for not starting a blog is, “Oh, I just don’t know what I would talk about.” Don’t let that hold you back though; ask yourself three simple questions to decide what you would blog about.
- What are you passionate about?
- Is there a subject you think needs more attention on the web?
- Are you an expert in your field and have knowledge to share?
Step 2: Choosing Your Platform
There are multiple blogging platforms available for beginning bloggers; it’s just a matter of choosing the one that will be right for you. There are also free options that are a good place to start. However, if you even have a small amount of experience, it’s worth looking into purchasing your own domain from a reputable web hosting company.
- WordPress – This is the most widely used free blogging platform worldwide. If you decide to switch to a self hosted site at a later date, you can easily import your previous work.
- Blogger – This is another free blogging platform. It provides a variety of themes to choose from; however the software is not as widely used as WordPress
- iPage – This hosting site sells domains starting at $2.95/year. 24/7 live chat and phone support, makes it a great option for the beginning blogger.
Step 3: Getting Set Up
Once you’ve chosen your topic and platform, it’s time to customize your site. While the design and layout is wholly based on your personal preference and style, don’t forget the basics:
- About page – This page shows readers why you’re qualified to be speaking on the topic and helps them understand who you are.
- Social media buttons – If you want your blog to be seen, it’s important to include social media buttons. This allows your readers to share it with their friends, giving you much needed publicity.
- Contact info – This is one of the most important parts of a blog, and far too many people forget to include it. Be sure to give readers as many options to contact you as possible e.g. phone, email, Twitter, Facebook, LinkedIn, snail mail.
When the technical stuff is done, the fun part begins. From now on, it’s just about content analysis (or maintenance) and content curation. Being a writer, you can utilize the tools you already have to put together quality posts that are fresh and relevant.
Over to you: What other tips can you share for creating a new blog.
Bio: Jessica Sanders is an avid small business writer touching on topics that range from social media to business management. She is a professional blogger and web content writer for ResourceNation.com.