Why should you invest in knowledge? Why make the effort to discover new ideas, and learn new things about your field?
Because as a content marketing consultant, you get paid for what you know.
And you get paid extra when you show insight or daring, or when you do something that other consultants cannot do.
That’s the reason I’m attending Content Marketing World – starting this evening at 6PM through Thursday. For me it’s an opportunity to discover new ideas that will help me solve my customers’ problems.
I’m looking forward to hearing from experts and pioneers in the content marketing industry. Folks like Joe Pulizzi, Jason Falls, David Meerman Scott, Jason Baer, Joe Chernov, Ann Handley, my colleague Nate Riggs, and many, many others.
But I’m also excited about networking with regular folks who are there simply to learn. I can’t wait to find out how they’re leveraging content marketing in their own businesses.
Look, in this industry there are far too many ‘average consultants‘.
My plan is to differentiate myself from them. That’s why it’s important for me to be at Content Marketing World and to acquire all the knowledge that I need to do my job better, and to be a strong resource for you – my customers.
So for the freshest ideas in the industry, stay tuned to this blog as well as Content Marketing Institute where I’ll be blogging this week. You can also follow my tweets at @predsicker, hashtag #cmworld.
Let’s discover new ideas together!