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4 Tips for Handling Negative Social Media Comments

When it comes to dealing with negative social media comments, more than half of marketers aren’t sure what to do. Recent research published on eMarketer shows only 45% of marketers currently have an effective strategy to deal with negative social media posts; 23% don’t have any kind of plan; 25% are working on getting a plan; and 8% have a plan that doesn’t work. Remember the old saying—no one plans to fail, they fail to plan. Dealing with negative social media posts can be time-consuming and uncomfortable, particularly if you don’t have a written policy for handling them. Rather than waiting until disgruntled customers or anonymous haters (you should be able to tell them apart!) show up, make a plan for handling those situations even before they arise. Here are 4 things you should do to tackle negative social media … [Read more...]

Cultivate a Big Content Mindset – Get a Bigger Frying Pan

The story is told of a man who went out fishing. One day a friend stopped by and observed that the man who was fishing was catching a lot of fish. But the strange thing was that he would only keep the smaller fish and throw the larger fish back into the water. Confused by his approach, the friend asked the fisherman, "Why do you throw the big fish back into the water?" And the fisherman replied, "Because I only have an 8-inch frying pan."   How big is your content marketing mindset (frying pan)? A big content mindset means always being on the look out for content possibilities. It means preparing for and expecting content ideas to happen in the ordinary course of the day. How to prepare for a big content mindset Keep a notebook or a voice recorder - every time you have a great idea for a list post, a how-to … [Read more...]