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Research Reveals Best Social Media Networks for Content Marketers

Which social media networks are most relevant to content marketers right now? Content marketers need to know where (and how) they should focus their efforts for maximum ROI. This article gives you four major research findings from reports tracking trends in social media marketing and the content that works best on each. #1: People Spend More Time on Visual Networks It’s impossible to miss the powerful effect of visual content on the social web. It can significantly enhance a brand’s marketing objectives by generating more customer interest and prompting prospects to take desired actions. As an example of the power of pictures, consider that Tumblr, Pinterest and Instagram each gained over 10 million visitors in 2012, thanks to eye-catching content. Numbers from Statista numbers shared on Mediabistro show that users spend more time … [Read more...]

6 Ways to Engage Your Patients on Facebook

Do you have a Facebook page for your medical practice? Are you looking for fresh ideas to quickly ramp up engagement and participation from your fans? There are tens of millions of business pages on Facebook. There’re also those notorious, complex algorithms that mysteriously determine what fans can see or not see on their news feed. Both these factors make it incredibly difficult for page owners like you, to maintain engagement on Facebook. But as a doctor and a business owner you know that Facebook is extremely valuable to your practice. Here are 6 ways to improve engagement on your page. 1.  Post News articles, stories and current events As of December 2013, Facebook updated their Newsfeed algorithm with a requirement of ‘high quality content.’ What this means is that Facebook will start to give more visibility to … [Read more...]

6 Ways to Boost Lead Generation with Twitter

The problem with Twitter is figuring out how to separate the wheat from the chaff. With few rules, fewer leaders, and very little structure, it’s not surprising that many marketers don’t know what to do with it. However, generating leads on Twitter can be amazingly effective. Twitter is all about relationship building, which makes it very easy to turn followers into valuable prospects, clients, and brand champions. Generating leads on Twitter is possible when you have a strategy. Here are 6 tips for generating leads with Twitter: #1. Follow selectively Twitter is what you make of it. If you’re not careful, it can lead you down multiple rabbit holes. That’s why you should focus on interacting with people or brands that add value to your business when your aim is generating leads on Twitter. It’s hard to attract and … [Read more...]

4 Quick Tips to Get Your Social Media Team Started

Social media teams are becoming more common according to Exact Target's State of Marketing 2014 Report. Out of 2,500 marketers surveyed for their study,  57% of respondents said they have a dedicated team to strategize, execute and steward social media initiatives. Most brands understand that having a dedicated team is key to social marketing success. It’s also clear from the report that "one-person social media teams” are the most common (probably due to small budgets or lack of buy-in from upper management). Of course, having a social media team of more than one person would be great. But don’t be discouraged if you don’t have the budget to make it happen. There are always things you can do to create social media success. However, you also have to adjust your expectations to match the level of investment in your budget and … [Read more...]

The Ultimate Guide to Using Twitter For Your Dermatology Practice

Are you interested in learning how to promote your dermatology practice on Twitter? Compared to other social networks, Twitter is one of the simplest and most straightforward platforms you could ever use. The interface is simple and there are no privacy settings or new changes to deal with every few months. In fact Twitter is perceived by physicians to be a more relevant platform for medical conversations than say, Facebook. Even with a limitation of 140 characters per tweet, Twitter is a great place for dermatologists to amplify your voice, accrue more influence, and extend your reach simply by leveraging this platform a few minutes each day. Here’s how to get started on Twitter. Planning Phase Define your Goals – Decide what you are trying to achieve with Twitter. Your objectives should be specific, timely and measurable … [Read more...]

Most People are Consumers Not Creators of Social Media Health Content

Happy New Year and best wishes for 2014! I thought I’d kick off the New Year discussing an interesting online trend - that most people are consumers rather than creators of health-related social media content. I believe this is a pertinent discussion because as more healthcare organizations pursue larger online audiences, it’ll be increasingly important for them to understand the content habits of these audiences e.g. who are the creators vs. the consumers of content; where do they hang out; and why do they behave the way they do. This type of persona insight is incredibly useful in helping healthcare marketers to segment and target their audiences more precisely. So let’s get started. In the beginning… Historically (i.e. before Web 2.0) online health information seekers went to organization-sponsored websites (which … [Read more...]

Social Listening for Healthcare Marketers: 4 Steps for Success

Are you in charge of managing social media at your healthcare organization? Whether you’ve been around social media for a while or you’re new to the game, you’ve probably heard of the term ‘social listening.’ Social media listening is the continuous process of identifying and monitoring what’s being said about your organization online. It’s not something that you do once (say at the beginning of your social media launch). It’s something that you do all the time – in the beginning, in the middle and throughout your social media campaign. Image credit: iStockphoto Why Listen? Social media listening is important for two reasons: To identify unmet needs and respond quickly to those who need your help. To uncover potential problems that could potentially hurt your brand. But according to a report by McKinsey most … [Read more...]

New Facebook Insights: What Healthcare Marketers Should Know

Do you have access to the new Facebook Insights? Whether you do or not, it's important to know that Facebook has 'upgraded' the way you analyze your page data. In a sense, this is good news because the new Insights present data in a way that is well organized and easy to understand. Improved Insights Previously you had insights that were a tad bit confusing and not very useful in helping you understand how to manage your page. For example the 'people talking about this' metric - which has now been replaced with a new engagement metric - was not very effective because it wasn't clear what you were supposed to do with that information. In contrast the new Insights feature is clear, user-friendly and self-explanatory. In fact Facebook has provided a pretty helpful tour demonstrating what the new metrics mean. Here is an in-depth … [Read more...]